12.09. – 14.09.25
Ted
Noten
How to pack
The idea is that participants (and me too) are going to design a piece – and convince me (them) to buy it! We will be discussing and making – then finding and using marketing strategies. As “modern” jewelry makers, we all possess huge creativity, huge drive, huge amounts of all sorts of things… but not enough market knowledge!
But don’t panic, it’s not about a mathematical structure — it’s more about finding something that will find its way to the customer. The customer might be an individual: the item could be individual, or a multiple for a group, for a nation, even for the universe. I will hold a one-hour 1:1 discussion with each participant about their work/ development/search.
I will also give a talk about my “struggles” – about my making, myself and parts of my work – where I explain the context in which my work as a “contemporary jeweler” came about over the last 34 years.
But don’t panic, it’s not about a mathematical structure — it’s more about finding something that will find its way to the customer. The customer might be an individual: the item could be individual, or a multiple for a group, for a nation, even for the universe. I will hold a one-hour 1:1 discussion with each participant about their work/ development/search.
I will also give a talk about my “struggles” – about my making, myself and parts of my work – where I explain the context in which my work as a “contemporary jeweler” came about over the last 34 years.
Ted Noten’s designs act as a critique on contemporary life and on the history of jewellery, as well as on the wider context of product design. Interestingly, his work equally relates to art and architecture. The underlying, recurring, theme of his work is to challenge convention and processes of habituation, the familiar and the unusual.
The designer initiated some projects, only to be adopted later by a museum, as was the case for example with ‘Chew your own brooch’. With a little help from the chewing gum he hands out, everybody can become a jewellery designer; simply by chewing the gooey substance into a shape the craftsman then casts either in silver, bronze or gold.
By lifting symbols from their everyday surroundings and placing them in a new context, he doesn’t so much query the symbol itself as our perception of it.
As with the Mercedes-project for instance, for which he cut out brooch-fragments from the bodywork of this status symbol par excellence and then offered them for sale. Or the fire weapon he cast in an acrylate handbag. Or the boxing glove to fit the hand of a baby. Or the pearl necklace for the bird sculptures of artist Tom Klaassen.
Gert Staal, Design critic and former deputy director of the Netherlands Design Institute
The designer initiated some projects, only to be adopted later by a museum, as was the case for example with ‘Chew your own brooch’. With a little help from the chewing gum he hands out, everybody can become a jewellery designer; simply by chewing the gooey substance into a shape the craftsman then casts either in silver, bronze or gold.
By lifting symbols from their everyday surroundings and placing them in a new context, he doesn’t so much query the symbol itself as our perception of it.
As with the Mercedes-project for instance, for which he cut out brooch-fragments from the bodywork of this status symbol par excellence and then offered them for sale. Or the fire weapon he cast in an acrylate handbag. Or the boxing glove to fit the hand of a baby. Or the pearl necklace for the bird sculptures of artist Tom Klaassen.
Gert Staal, Design critic and former deputy director of the Netherlands Design Institute